The clean trend became the new standard in beauty products, now more than half of consumers state that scientifically backed ingredients are important to them when deciding to purchase a beauty product (FMCG, 2021).
Post-pandemic, the evolution of clean is cleanical (“clean” plus “clinical”) (TSK, 2022; Elle, “Cleanical” Skincare Is The Future of Clean Beauty, 2022). At Fytexia, we are part of the change: our skin care ingredient Oliglow® is science-backed, with the published results confirming that the ingredient does what it promises to do.
Published scientific data.
Oliglow® reinforces the barrier function of the skin, significantly improving the level of hydration of the upper layers of the epidermis.
- Rebalances the microbiome for a healthier skin from within
- Increases hydration of the upper layers of the epidermis
- Decreases redness and irritation of the upper layers of the epidermis
- Decreases photo-sensibility of the skin
- Reduces wrinkles